The project has been awarded in the Red Dot Award: Brands & Communication Design 2023.
Client: Generation Z | Responsible: Mandy Tong
Services: UX Design, UI Design, Design Strategy, Visual Design, Branding Design, Video Making, Booth Design, Gamification
Services: UX Design, UI Design, Design Strategy, Visual Design, Branding Design, Video Making, Booth Design, Gamification
DEMO VIDEO
Overview
R:connet (pronounced "reconnet") is a team building and socializing app that simplifies the process of planning and helps make fun events happen among friends. The app offers a gamified and user-friendly interface with intuitive features that enable users to create custom events, set interesting rules based on photo and video challenges. The app aims to promote positive relationships by creating a positive feedback loop between offline and online social lives.
With the help of mascots acting like virtual assistants, users can easily plan activities, schedule events with a shared calendar, and assign fun tasks that encourage face-to-face interaction.
R:connet (pronounced "reconnet") is a team building and socializing app that simplifies the process of planning and helps make fun events happen among friends. The app offers a gamified and user-friendly interface with intuitive features that enable users to create custom events, set interesting rules based on photo and video challenges. The app aims to promote positive relationships by creating a positive feedback loop between offline and online social lives.
With the help of mascots acting like virtual assistants, users can easily plan activities, schedule events with a shared calendar, and assign fun tasks that encourage face-to-face interaction.
Abstract
Due to the Covid-19 pandemic, people were encouraged and became accustomed to stay isolated. Youngsters have been relying on online social media platforms to maintain relationships.
However, the kind of physical support provided via online platforms cannot be replaced by offline interaction. R:connet aims to encourage Gen Z to have more face to face interaction by reconnecting with their old friends. Through their most comfortable online ways to communicate, they get to perform a wide range of offline activities while enjoying their friendships.
Due to the Covid-19 pandemic, people were encouraged and became accustomed to stay isolated. Youngsters have been relying on online social media platforms to maintain relationships.
However, the kind of physical support provided via online platforms cannot be replaced by offline interaction. R:connet aims to encourage Gen Z to have more face to face interaction by reconnecting with their old friends. Through their most comfortable online ways to communicate, they get to perform a wide range of offline activities while enjoying their friendships.
Vision Statement
Provide motivation for Gen Z to have face to face interaction with friends. Strengthen their bondings by providing team building missions.
Provide motivation for Gen Z to have face to face interaction with friends. Strengthen their bondings by providing team building missions.
User Test
