Client: Workers | Agency: PolyU | Credit: Christy Yau / Mandy Tong / Nicklaus Pan
Services: Design Strategy, UX design, VR
Services: Design Strategy, UX design, VR
Overview
Hong Kong, a highly developed city, witnesses the daily routine of commuting for its residents. Among the various public transportation options,
the MTR stands out as a preferred mode of travel.
Hong Kong, a highly developed city, witnesses the daily routine of commuting for its residents. Among the various public transportation options,
the MTR stands out as a preferred mode of travel.
Through our interviews, it became evident that despite the bustling work schedules, commuters have limited opportunities to expand their social
circles beyond their existing connections. Many interviewees expressed a desire for a more relaxing commuting experience.
circles beyond their existing connections. Many interviewees expressed a desire for a more relaxing commuting experience.
From the fusion of "Commuting" and "Party," our metaphorical concept took shape - "Commuty." Drawing inspiration from the term "Community,"
our metaphor seeks to enhance interactions during commuting, thereby fostering stronger connections among people. The aim is to infuse a sense of liveliness into everyone's journey through participation in the "Commuty" experience.
our metaphor seeks to enhance interactions during commuting, thereby fostering stronger connections among people. The aim is to infuse a sense of liveliness into everyone's journey through participation in the "Commuty" experience.
(Video edited by Christy Yau)
(After Effect handled by Mandy Tong, Nicklaus Pan)
(After Effect handled by Mandy Tong, Nicklaus Pan)
